KPI 1 · Higher is better
New leads
Baseline
0
Current
31
Active target
60
% to target
52%
Expected by now
27
Updated
Oct 22
31actual vs 60 target
Reports to Tony
CMO
Last activity 2026-10-22
Builds demand: content, campaigns and referral partners.
Owns
Campaigns, content calendar, referral program
Does not own
Closing deals, client support
30-day goal · Nov 20
Hit KPI 1 30-day target and document the playbook.
60-day goal · Dec 20
Double throughput with the same quality bar.
90-day goal · Jan 19
Run fully autonomously with weekly owner review only.
This week's target
Ship 3 improvements and report numbers Friday.
Weekly objective
Close the gap on the at-risk KPI.
Goals status
Drafted
KPIs
KPI 2 · Lower is better
Cost per lead
Baseline
$85
Current
$74
Active target
$70
% to target
73%
Expected by now
$78
Updated
Oct 22
$74actual vs $70 target
Targets proposed by the agent, awaiting owner sign-off.
KPI 3 · Higher is better
Referral partners
Baseline
2
Current
—
Active target
5
% to target
—
Expected by now
3.4
Updated
—
—actual vs 5 target
Targets proposed by the agent, awaiting owner sign-off.
Recent work
- Oct 23Launched referral partner email
- Oct 19Drafted November content calendar
- Oct 16Paused low-performing ad set